Mastering A/B Testing: A Real World Business Example [Part 1]

Step by Step Walk-Through Real World A/B Testing Use Case

Imagine a scenario where you are running a website and you aim to optimize your user experience and boost conversions. In this dynamic landscape, you are facing a critical question: which version of the website will resonate better with users and result in higher engagement? This is where A/B testing comes into play. 

In this article, we will unravel the intricacies of A/B testing using this real-world example, exploring how a simple division of users into two groups can provide profound insights that lead to enhanced user experiences and business success. 

Join us as we journey through the process, from hypothesis formulation to data analysis, and discover how A/B testing empowers organizations to make informed decisions backed by empirical evidence, turning educated guesses into tangible results.

Table of Contents:

1. Overview of Bussines Example

2. Choosing the Metrics 

3. Estimating Click-Through Probability 

4. Repeating the Experiment 

5. Choosing the Distribution

This series of articles contains the f…